THE AUTHOR

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Michael Medico was born in New York City where he attended Power Memorial Academy.

After graduation Mike joined the U.S. Navy and served stateside during the Viet Nam War. After being honorably discharged from the service, he attended Pace University and graduated with a degree in marketing and advertising.

Michael founded an advertising agency and served as CEO for 35 years. He has written numerous articles published in various trade journals and has been a featured participant on many panel discussions and industry workshops.

Mike and his wife Joan have two sons, Anthony and Richard, daughters-in-law, Shannon and Christina and 6 grandchildren. Mike and Joan spend time between their homes in Northport, NY and Hallandale Beach, FL.